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BRAND IDENTITY

I’ve had the privilege of working with some great local businesses to help bring their core values into a visual form. For these projects, the goal was to take a client's brief and develop a brand styling that truly represents their mission. Below are some selected projects that I’m really proud to feature.

UPPER MILLSTONE: 
COFFEE SHOP RE-BRANDING 

Rebrand of an existing coffee shop, focusing on refining the visual identity and creating a more cohesive look and feel.

Red & Yellow Creative School of Business: Graphic Design Intermediate course
Landscape Mock Ups (1200 x 900) (2).png
BTS Business Card_edited.jpg

BLUE THREAD STUDIOS:
PERSONAL BRAND CONCEPT

This project focused on building a dedicated creative identity for a specialised design portfolio. The idea was to bring together my digital marketing background with clean layouts and fluid motion graphics, using a bold cobalt blue to tie it all together.

Red & Yellow Creative School of Business: Graphic Design Intermediate course

NOMAD NOVELS: 
TRAVELLING BOOKSTORE CONCEPT

Brand identity concept for a travelling bookstore. This included logo design, colour palette exploration and a simple

animated logo.

Red & Yellow Creative School of Business: Graphic Design Intermediate course
Nomad Novel Final 2.png
Landscape Mock Ups (1200 x 900) (17).png

THE NATURE CREW:
BRAND GUIDE

I worked with The Nature Crew to pull together their official digital brand guide. This project was all about taking their existing brand assets and organizing them into a clean, professional layout that clearly maps out their visual guidelines for external teams to follow.

The Nature Crew - Contract

MYRTH: PACKAGING &
LABEL DESIGN CONCEPT

I really enjoyed working on this initial label design concept for Myrth. The project was a great exercise in exploring custom typography and balancing clean product details, focusing on creating a fresh, premium look that seamlessly aligned with the brand's core visual identity.

Myrth - Freelance Client
Myrth Landscape Mock Ups (1200 x 900) (15).png
Blue Thread Studios logo (white)

LET'S WORK TOGETHER 

If you have a project in mind or would like to discuss a potential collaboration, please feel free to reach out and I'll get back to you shortly.

Thanks for submitting!

© 2026 Blue Thread Studios. Designed by Hannah Maartens.

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