DIGITAL MARKETING

This project explored the redesign of a local coffee shop’s brand identity, followed by the creation of a social media post promoting a breakfast combo. Emphasis was placed on colour theory, visual hierarchy, and creating a cohesive digital presence.

This email marketing campaign was designed in line with the brand's identity. The main focus was on clearly emphasising important updates leading up to the main event, ensuring the layouts stayed clean and easy for medical professionals to stay updated.

A selection of social media graphics designed for various clients on different platforms, with attention to layout and consistency.

I loved working on this clean, bright layout for a local campus market day. The goal was to make it feel super welcoming and easy to read, balancing nice lifestyle photography with clear details so people could see exactly how to sign up and get involved.

This was a really fun project creating a promotional graphic to invite people on a local day hike out to the Hilton College Nature Reserve. I wanted to focus on showcasing some great outdoor photography alongside bold typography, making sure the key trail details stood out clearly to catch everyone's attention on their feeds.